Temu Pendidik Nusantara is an annual national and SEA meet-up event held by Yayasan Guru Belajar. The communications team objective was to increase the number of participants by 10% from last year.

Tepa Salira’s strategy is to reach out to potential participants through media that focuses on parenting topic, following the insight that millennial teachers and parents are flocking in parenting communities, forums, and media channels as they are more aware that education is a collaborative process between parents and teachers.

We are focusing on Paid Channels activity: from advertorial, digital ad banners, Social Media ads, and Influencer Marketing. Our effort exceeded the goals by 50%.