Taman Safari Indonesia (TSI) runs the 32nd edition of the International Animal Photo & Visual Competition (IAPVC) on 2023, solidifying their commitment of over four decades as the leading destination for recreational activities, education, research, and animal conservation in Indonesia.

We collaborated with TSI to emphasize that IAPVC goes beyond a mere photography competition. Our primary objective is to encourage the general public to take concrete steps towards preserving the lives of animals through visual mementos. To align the competition with the current trends in travel, we established the connection between  IAVC’s role and the growing popularity of educational entertainment during travel experiences.

In 4 months, our PR tactics generated over 100 articles highlighting various perspectives, including the competition launching, roadshow activities, competition prizes, and the winning photo and video of the IAPVC 2023.

All in all, this competition garnered enthusiastic responses from the general public, ultimately enabling us to reinforce TSI’s dedication to conservation through enjoyable and interactive educational efforts.