HEI Schools is a multinational preschool from Finland aiming to bring the easily adopted Finnish curriculum and its best education practices to Indonesia.

Backed up by the University of Helsinki, HEI Schools wants to demystify the benefit of play-based learning as opposed to its current unfavorable perception as insignificant learning method. To proof the benefit of play as the foundation of learning in early childhood development, they launched a special playground area called HEI Playcabin.

We helped the grand launch by inviting respective media and relevant communities to the media briefing, assisted interviews, drafted press release, and ensured the talk show talking points has consistent messaging.

The result was articles with numbers higher than attended prominent media, including from Kompas.com, Liputan6.com,  Popmama.com, Tribunnews.com, and prospective community stakeholders like Komunitas Guru Belajar and Temu Pendidik Nusantara.

The following months, HEI Schools continues its mission to share their research on ECE and ECD to the public through a EduTalk with Professor Lasse Lipponen from UoH who is also the co-founder of HEI Schools Global chain. We scored another positive articles with two trending articles from Kompas.com.