KickYourButt (KYB) Project aims to move urban creatives to find alternative product materials that is sustainable, robust, and contributes to waste management.

MRAMU is a special collection combining KYB Project’s mission and PALA Nusantara’s design identity. The result is candy-colored durable watch frames made from KYB’s own CellaBoard material – recycled from 264 cigarette butts in each board.

Tepa Salira facilitated the intimate launch by inviting media, assisting interviews, and ensured the talking points during the talk show have a consistent messaging.

The result was articles from more than the attended media, including Kompas.com, IDNTimes.com, Liputan6.com, Bisnis.com, Tribunnews.com, and culture-focus media USS Feed.