The Watch Co. is a retail company who brings global independent fashion watch brands to Indonesia’s young and trendy market. They are proud to be the first who jumped in the influencer marketing strategy on the early 2010s and continue its edge until the present time.

They approached Tepa Salira to be their thinking partner in strengthening their positioning as the go-to watch store both online and offline. To achieve this objective, we helped by doing a brand check workshop at the beginning of the project.

This workshop aims to refresh the team’s PR knowledge and clarify its marketing and brand personality. At the end of the workshop, we developed a focus and measurable PR strategy and activities.

We helped to boost their latest brand partner, BREDA, through press release distribution and booked quality publications from Tier I lifestyle media like Fimela.com and Beautynesia.com.

We also supported their 10-years anniversary celebration, “10.10 A Decade of Good Times” by concepting the talk show, inviting lifestyle and fashion media including Liputan6.com, ELLE Indonesia and Popbela.com, and spotlight their give-back to the community program through a collaboration with Dompet Aman, a breast cancer awareness organization.